Graff was toying with the idea of creating the Graff Diamonds Hallucination timepiece for quite some time. Astoundingly, by the age of 30, he had set up one of the biggest jewelry manufacturing business in Britain. In 1973, he became the first jeweler to receive the Queens Award to Industry and Export. He opened up his flagship store on Bond Street. Today, the company has 45 stores around the globe with corporate offices in London, New York, Geneva, Hong Kong, and Tokyo. As he traveled the globe, his clientele grew, and so did the demand for more important jewelry pieces. By the time he was 24, he had already opened two of his own jewelry stores in London. He started out as an apprentice to a jeweler in the Hatton Garden District. Being a mere apprentice did not last long, very soon he was creating his own jewelry pieces. In addition, many different cuts are used, such as heart shape, pear shape, marquise, emerald, radiant, and round. I have detailed the colors and cuts to indicate the vast array of rare diamonds included in the Graff Diamonds Hallucination watch. The incredible worth stems from 110 carats of really rare and really big colored diamonds set into a bracelet of platinum. Some of the rare diamond colors are Fancy Vivid Yellow, Fancy Intense Pink, Fancy Intense Blue, Fancy Light Pink, Fancy Light Grey Blue, Fancy Intense Blue, Fancy Green and Fancy Orange. The sense of unreality was probably the result of one really expensive quartz watch – the Graff Diamonds Hallucination, priced at fifty-five million dollars ($55 million), undoubtedly, the most valuable watch ever created. The booth was quite charming indeed, with walnut wall paneling and bronze feature showcases however, it was the treasure within that triggered an almost dreamlike state. And Graff’s team of gemologists, designers, and master craftsmen worked on the creation for thousands of hours.Īs you can see below, the ladies’ watch is a hypnotic rainbow of some of the rarest fancy color diamonds in the world.At first glance, one could hardly spot anything really tentative about Graff Diamonds’ first appearance at Baselworld earlier this year. The booth, 503 square meters upon a single elevated space, was designed by Graff’s Monaco-based interior design team in the likeness of a Graff Boutique. The Hallucination has made my diamond dream a reality,” said Laurence Graff, chairman of Graff Diamonds.Īccording the Graff Diamonds, the watch is the most valuable in the world. For many years I have thought about creating a truly remarkable watch that illustrates our all consuming passion for diamonds. “The Graff Hallucination is a sculptural masterpiece a celebration of the miracle of colored diamonds. Graff Diamonds unveiled the watch for the company’s first exhibition at the Baselworld show. The iconic jeweler has unveiled a $55 million multicolored diamond watch at the Baselworld Watch and Jewelry Show, which opened today.Īptly dubbed the “Graff Hallucination,” the watch was created with over 110 carats of fancy colored diamonds. JOIN OUR FORUMįrom the $500 million Hair & Jewel campaign to the most expensive watch in the world, Graff Diamonds plays on our wildest diamond fantasies–this time at Baselworld 2014. Ask our PriceScope members and industry experts for a second opinion or get lost in the thousands of user-shared diamond and jewelry images for inspiration.
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